WAM! It Yourself 2010: Leveraging Social Media For Social Change
Tune in to my Twitter (@lenachen) for live coverage from tonight’s WAM! It Yourself event in Boston or refresh this page for ongoing commentary. Can’t make it? Women, Action, and Media (@womenactmedia) is hosting events nationwide in Chicago, D.C., Los Angeles, New York City, and San Antonio!
Ashley Haight, WAM! program associate, kicks off the event by with an introduction about the prevalence of social media. Among the statistics she cites:
- If Facebook were a country, it would be the 4th largest in the world!
- 1 out of 8 couples wedded last year met via social media.
- To which @themaykazine responded: “I’m in the ratio that found out her ex cheated via Friendster.” Well, then!
First panelist is Nilagia McCoy, membership outreach coordinator at @cctvcambridge, and new media consultant for @CSFTweets. Nilagia says, “Social media is like any kind of PR; you need a strategy. Just because it’s free doesn’t mean you should throw anything out there.” She gives examples of successful social media strategies, such as a @cctvcambridge blog series on architectural eyesores. She also gives the audience a sneak peek of the @CSFTweets blog which will launch next week with MIT bloggers.
She also recommends using @SocialOomph to increase your social media productivity and to schedule Tweets. Compelling content is important as well. Instead of just promoting your own brand, you should engage with and promote or retweet other content that might interest your constituents. Also think about authenticity. The not-yet-launched @CSFTweets blog will feature posts from actual scientists.
By using MeetUp.com, Robbie Samuels’ (@robbiesamuels) organization, Socializing for Justice (@SoJust), was able to build support and membership. With little funding and no history, they were able to launch the organization with 50 people in a room. Now they boast 1300 members online and have held over 70 events through three years.
Nilagia says integration is key. Facebook pages should be promoted on Twitter and vice versa. Put usernames and links on print publicity. Robbie says that his Twitter is linked to his Gchat, LinkedIn, and Facebook status messages.
Amanda Johnston (@alhena) from Gay & Lesbian Advocates & Defenders (GLAD, @GLADLaw) talks about how the firm can use Twitter to retweet and promote related causes that they may support but not directly work with. It’s short and quick. They can avoid lengthy vetting processes since GLAD takes a long time to carefully craft communication. If they want to get something covered by the Huffington Post, then they are already following the writers.
As Amanda notes, Twitter allows you to participate in events that you can’t physically be at. (You betcha, check out my #wam2010 hashtag!) The panel used a live example by pulling up my hashtag featuring a gazillion tweets from tonight. An audience member asks, “But isn’t that annoying to followers?” In other words, how much tweeting is too much and what kind of Twitter etiquette is there? Robbie says live-blogging events (like me) is one thing, but posting 20 links at once is another. (We all have that Facebook friend who kicks off everyone else’s status updates with their own barrage.) Robbie says live tweeting creates interesting dynamics when you are a speaker with people tuning in via the “back channel” of social media. They might not be part of the physical audience but can chime into discussions using Twitter to submit questions.
Audience question: how does social media translate to actual action? Robbie suggests using Event Brite (@EventBrite) to organize events, let people know guest lists ahead of time, allow people to follow each other ahead of time, etc. Robbie has used online tools to organize city-wide postering among members of different organizations who collaborate to promote each other’s events. Nilagia says list-servs, which are very simple, have been the most effective way to publicize events among communities of color. Robbie also talks about importance of using offline etiquette online — it’s just as important because even more people see what you do!




