the ch!cktionary

    17 Aug 2009

    Fall Bacontern (Marketing Internship for Bacon Salt/Baconnaise)

    This is how you write a job description. If I were in Seattle, I would almost certainly apply for this job just based on the ad alone, which is so good that I had to repost it in its entirety. The original post (and email address to apply) is here.

    Want a boring internship? Go work for a bank or an accounting firm. Want a fun internship that will set you on the path to a righteous marketing career? You’ve just found that and more.

    We’re Justin and Dave, the two guys behind Bacon Salt® and Baconnaise®. And we’re on a mission to make everything taste like bacon. It’s an exciting time here at J&D’s Foods as our products are now in over 12,000 grocery stores around the country. We’ve been riding a wave of great PR, with product mentions or appearances on The Oprah Winfrey Show, Good Morning America, The Today Show, ABC News, The Daily Show, Fox News, NPR, The Tonight Show and many others. Locally, you may have seen or heard us on Evening Magazine, KING 5 News, KOMO News, The Men’s Room on KISW, KOMO, KIRO, KJR, KUOW and more.

    Our marketing plan is sheer ridiculousness. This means invading college tailgate parties, pro and amateur baseball games, and other major cultural and sporting events around the city. When we launched Baconnaise, we filled a ring up with 6,000 lbs of mayonnaise and fought a giant strip of bacon against a giant jar of mayonnaise (see the youtube video here: http://www.youtube.com/watch?v=SA5L4BRMWHE. And we want to do MUCH more this fall.

    We’re currently looking for a fall intern to help with product management (including playing a key role in launching a few absolutely awesome ones), get the word out about our current products and occasionally be the living embodiment of Bacon (often in a 7 foot tall strip of bacon costume). We know, we know - getting dressed up as a mascot sounds like the most humiliating thing a human being can be subjected to. The reality is that it’s like being a deity, a celebrity and a superhero in one. Just imagine if Brad Pitt, Snoop Dogg and Superman walked into a room.Women swoon. Men admire you. Children adore you. People line up for pictures. The press takes your picture. Believe us when we say that this is not an oversell.

    To qualify, you must:
    - Be awesome
    - Love bacon
    - Know how to have fun
    - Know when to stop (as the great David St. Hubbins once said, “It really is a fine line between clever and stupid.” We prefer clever.)
    - Be outgoing and fun
    - Be smart as hell
    - Be sane and mentally stable (despite what it may sound like, we’re actually serious about this)
    - Have a great sense of humor

    In return for your efforts, you’ll get the single most unique marketing internship experience ever created. You’ll learn what it takes to market on facebook, myspace, youtube, blogs, search engines and twitter. You’ll get a master’s level course in guerilla marketing. You’ll also learn how to get the word out about a product on a shoestring budget, which will translate to any marketing career you choose. And if you play your cards right, you’ll probably get famous.

    Are you up to the challenge? If so, tell us a little bit about yourself and what you’d do to get the word out about our products on the biggest possible scale with the smallest possible budget this fall.

    Long live Bacon,
    Justin & Dave
    Bacontrepreneurs

    P.S. This is a paid internship, but as we’re a small company, the pay will be meager. It may be enough to afford ramen noodles though (at least the chicken flavor, but possibly not beef or pork). We’re very open to work-study type of arrangements as well.

    • Location: Seattle, WA
    • Compensation: On a similar payscale to the person or people that tie those little plastic things onto the end of your shoelaces.
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